Semler Brossy's "How to Tie Executive Compensation to Sustainability" explains how to approach incorporating company sustainability goals into executive incentive pay so as to achieve the best results for the business, investors, and the broader stakeholder group (e.g., society). Among other things, the firm recommends tying bonuses to "big" strategic sustainability opportunities or initiatives that will incentivize behavior to measurably advance the company's mission and its sustainability posture, subject to appropriate safeguards and due consideration for potential unintended consequences.