Among the sound advice Clermont Partners shares in "Look Past the Panic and Start Over-Communicating with the Street" is to review your core corporate website pages with a view toward educating potentially uninformed, new investors about your company and its story, including - ideally, coronavirus-related exposures and mitigators, and how the company is well-positioned for recovery and long-term viability. While the article doesn't assume companies' current investors will necessarily leave the stock because of coronavirus impact concerns and, in fact, offers a number of suggestions to reduce this potential, the article recognizes the broad-brush impact of the virus on the market and advises companies to be prepared to target new investors as a result. The firm's "COVID-19 Communications: Stakeholder Outreach" outlines core communication topics and considerations by stakeholder type - investors, employees, customers, and supply chain partners.
See also our recent report: "Communications Fundamentals" in "Coronavirus Resources." This post first appeared in the weekly Society Alert!