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Institutional Investors Speak! Shareholder Activism

By Randi Morrison posted 07-20-2025 09:18 PM

  

SquareWell Partners’ report: “The Long and Short of It: Institutional Investors’ Views on Activism” (available upon request here)—based on a survey of more than 30 institutional investors—including both asset managers and asset owners (collectively responsible for more than $35 trillion in AUM) regarding their perspectives on shareholder activism—revealed these key takeaways:

Views on Activism

  • Investors universally consider activism to be a useful market force, most commonly because activists are associated with catalyzing change. That said, nearly two-thirds of investors reported concerns about activists’ often narrow focus that overlooks the broader complexities of the business.
  • Investors cited activists’ arguments as the most critical activist credibility factor, followed closely by their previous track record.
  • Investors are most comfortable supporting board / governance-related activism (including management changes) by a wide margin as compared to operational, balance sheet, and M&A activism.

Evaluation Criteria

  • The vast majority of investors believe poor corporate governance practices attract activists.
  • Investors rank return metrics and profitability ratios significantly higher than other financial metrics (e.g., efficiency, debt, and liquidity ratios) when evaluating a company’s performance.
  • Investors identified proposals that are not well justified as the top barrier to supporting an activist campaign – much more so than overreaching, prescriptive, or mischaracterized/mislabeled proposals.
  • Investors most commonly react to or engage with activists’ direct and substantive written communications (e.g., letters/releases, direct engagement, decks) in lieu of microsites and webinars.

Engagement Dynamics

  • A plurality of investors (45%) reported involving both stewardship teams and fund managers in final decision making in contested situations, whereas 39% rely solely on their fund managers.
  • Nearly half of investors (48%) engage with an activist before a campaign becomes public (typically smaller investors pursuing active strategies), while 39% do not. More than half information/idea-share about a campaign with other investors (aside from the activist) during the campaign.
  • A majority of investors would consider going public with their support for an activist to support the campaign’s momentum.

Access additional resources on our Shareholder Activism page.

                   This post first appeared in the weekly Society Alert!

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