In this recent post: "What's New in Shareholder Engagement: Telling Your Own Story," Nasdaq shares proxy process best practices observed and utilized to effect a "compelling corporate story," including:
- Engage with shareholders proactively. Remember that engagement is a two-way dialogue - not just an opportunity for the company to present and garner support for its positions.
- Bring the proxy process in-house. Read about how Nasdaq created a "look book" to facilitate its in-house efforts.
- Enhance disclosure and transparency. Be sure to tout your great governance practices that are otherwise likely invisible to the investor community.
- Transform the proxy into a communication tool. Recognize that retail and institutional investors read and use proxies differently. Your presentation should cater to these different needs and preferences.
- Launch an interactive digital proxy. I commented on Nasdaq's interactive proxy in this prior Rants to Riches post: "Proxy Disclosure Reform: Here's How." The current post identifies a number of other interactive proxies that have been filed recently that are worth checking out.
The post's reference to the Mad Men quote:
If you don't like what is being said, then change the conversation. - See more at: http://www.businessnewsdaily.com/7906-leadership-advice-mad-men.html#sthash.VYCGizPl.dpuf
"If you don't like what's being said, change the conversation" (or words to that effect) is certainly apropos. The proxy process is the ideal opportunity for the company to direct the dialogue and related perceptions.
See also this recent post: "(More) Proxy Disclosure Guidance," and numerous additional resources on our Disclosure Reform, Annual Meeting, and 2017 Proxy Season topical pages.
If you don't like what is being said, then change the conversation." – Don Draper (Season 3, Episode 2) - See more at: http://www.businessnewsdaily.com/7906-leadership-advice-mad-men.html#sthash.VYCGizPl.dpuf
If you don't like what is being said, then change the conversation." – Don Draper (Season 3, Episode 2) - See more at: http://www.businessnewsdaily.com/7906-leadership-advice-mad-men.html#sthash.VYCGizPl.dpuf
If you don't like what is being said, then change the conversation." – Don Draper (Season 3, Episode 2) - See more at: http://www.businessnewsdaily.com/7906-leadership-advice-mad-men.html#sthash.VYCGizPl.dpuf