Alliance Advisors’ “Best Practices: Retail Investor Voter Engagement” discusses the increasing importance of retail investors to securing a quorum and favorable vote outcome and to mitigating the potential influence of activist investors (who are likely to be emboldened by the new universal proxy rule), as well as the growing popularity of ESG issues among younger investors. The piece suggests best practices for connecting with retail investors, including year-round engagement and the strategic use of social media, and recounts a recent successful retail investor campaign.See our recent reports: “Retail Investor Proxy Voting & Engagement Stats & Trends”; “Retail Investor Support for ESG Investing Varies Considerably by Age Group”; and “Proxy Solicitation: Reaching the Retail Voter”; and additional resources on our Individual (Retail) Investors page. This post first appeared in the weekly Society Alert!