Crisis Communication Best Practices
We are already in a world that is operating with a “trust deficit,” and crises can put trust in a company, its management, and board to a severe test. We’ll discuss:
• The types of crises companies can face these days (e.g., cyber, activists, world events, industrial accidents, unplanned succession)
• The key elements of an effective crisis communication plan
• Who should be involved in the response – and ensuring they are prepared
• How to maintain trust before, during, and after a crisis
• How to determine the appropriate role of the board
• The key do’s and don’ts for directors